SINGAPORE - When Honda unveiled its first Asian car - the City - in 1996, it was an austere no-frills vehicle made for the fast-motorising population of South-east Asia.
Today, the region of more than 650 million is seeing a middle-class growth surge. According to a Boston Consulting Group report, four of the biggest economies in the region had a middle class of 64 million in 2017. This is forecast to grow to 123 million by 2030.
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