Artisanal doughnuts on the rise: Like coveted concert tickets, they can get sold out in minutes

Sourdough bomboloni by The Fat Kid Bakery includes flavours like brown butter apple cinnamon, blueberry cheesecake, calamansi and summer berries.
Sourdough bomboloni by The Fat Kid Bakery includes flavours like brown butter apple cinnamon, blueberry cheesecake, calamansi and summer berries.PHOTO: THE FAT KID BAKERY

SINGAPORE - Cult doughnuts are the new concert tickets. While concerts may have taken a back seat, these highly coveted sweet treats require the same level of pre-planning and even camping at your computer to score them. If you snooze, you lose.

Home-grown Sourbombe Artisanal Bakery's sourdough bomboloni - or Italian stuffed doughnuts - once sold out in less than a minute. These are released on its online store every Monday at noon and sell out within 10 minutes every week.

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