South Korean YouTube stars now face fines for 'backdoor online advertising'

YouTuber Cham PD (left) speaks to Tzuyang, who was one of several South Korean YouTubers accused of hiding product placements in their videos.
YouTuber Cham PD (left) speaks to Tzuyang, who was one of several South Korean YouTubers accused of hiding product placements in their videos.PHOTO: 애주가TV참PD/ YOUTUBE

SEOUL - A small girl with a big appetite, South Korean YouTuber Tzuyang amassed a following of more than 2.6 million subscribers for her live-streamed eating shows, famously gobbling down 240 chobab (Korean for sushi) and 1.5kg worth of yukhoe (seasoned raw beef) in different episodes.

Early last month, however, the 24-year-old quit YouTube abruptly after being bombarded online for deceiving viewers.

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