Citibank's digital drive to aid wealth management business

Digital capability forms bedrock to growing segment by double digits annually, says CEO

Citibank Singapore CEO Brendan Carney says the bank will have to provide a full suite of services that is readily available on digital platforms to tap the millennial market.
Citibank Singapore CEO Brendan Carney says the bank will have to provide a full suite of services that is readily available on digital platforms to tap the millennial market. PHOTO: CITIBANK
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Citibank has aggressively grown its digital presence in Singapore and this digital footprint will be a key driver of its plans to actively grow its wealth management business.

Mr Brendan Carney, the new chief executive officer of Citibank Singapore and the consumer bank's Asean cluster head, who took over the roles in May, said: "We have a small physical footprint, but are one of the most digitalised banks in Singapore.

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A version of this article appeared in the print edition of The Straits Times on October 02, 2019, with the headline Citibank's digital drive to aid wealth management business. Subscribe