With the trade recovery yet to fully take off, Singapore is busy making music tourism its new growth driver. British rock band Coldplay performed in January, while American pop star Taylor Swift wrapped up her six-night, sold-out concerts two nights ago, on March 9. There are more concerts to come for the rest of 2024.
While the Lion City has traditionally been more a magnet for business travel, these global music events are a boon for Singapore’s travel-related services. A recently implemented scheme where citizens of China can enter Singapore without a visa for a stay of up to 30 days also helps. Indeed, as we enter the Year of the Dragon, the talk of the town among people in Singapore is how many Coldplay and Taylor Swift concerts they have been to, and which concerts they are planning to go to next.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you