At the recently concluded World Economic Forum’s Davos meeting, so much of the discussion centred on generative artificial intelligence (AI), and the impact it is having on industry and the world. 

A chief executive officer of a Scandinavian hydropower company casually dropped a reference to AI being used for facial recognition of fish, as companies deployed the technology – in this case, tracking the environmental impact – of water flows impeding the ability of fish to swim upriver.