How Nvidia keeps its competitive edge in the AI race

Over 10 years, Nvidia has built a nearly impregnable lead in producing chips that can perform complex AI tasks. PHOTO: REUTERS
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SAN FRANCISCO – Mr Naveen Rao, a neuroscientist turned tech entrepreneur, once tried to compete with Nvidia, the world’s leading maker of chips tailored for artificial intelligence (AI).

At a start-up, which was later bought by the semiconductor giant Intel, he worked on chips intended to replace Nvidia’s graphics processing units that are components adapted for AI tasks like machine learning. But while Intel moved slowly, Nvidia swiftly upgraded its products with new AI features that countered what he was developing.

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