Technical issues with Ticketmaster during sale of Taylor Swift concert tickets raise fans’ ire

Fans queue at Downtown East for Taylor Swift tickets on July 7, 2023. ST PHOTO: ANDREW WONG
SingPost staff distributes ticket slips to fans in the queue at its Hougang Mall branch. on July 7, 2023. ST PHOTO: GIN TAY
Fans queue for Taylor Swift concert tickets at SingPost's Hougang Mall outlet on July 7, 2023. ST PHOTO: GIN TAY

SINGAPORE – It was a cruel summer for many Taylor Swift fans who saw red after technical issues plagued their attempts to purchase tickets to the American pop star’s The Eras tour next March when sales opened at noon on Friday.

Staff of at least three Singapore Post outlets had told fans who were queuing that they faced issues with the platform, with the first fans in line at the Toa Payoh North branch being delayed.

A staff member attributed the issue to a problem with the Ticketmaster platform, without elaborating.

Meanwhile, at the Pasir Ris branch at Downtown East, a staff member said: “There was a slight delay as some of them are sharing access codes, so we had to make sure the payment was correct and everything went through.”

Fans looking to snap up tickets at SingPost locations have to pay an additional transaction fee, but this fee was not added to the original fee for the ticket at the counters. This caused the delay.

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Ms Hoong She Eng, 20, was 27th in line at SingPost’s Serangoon Central branch when the issue occurred.

“I’m really nervous, I don’t know when it will get fixed. If they keep delaying, other places might get them first,” said the student, referring to the tickets.

“I queued overnight. If I can’t even get them today after queueing for so long, it’s unfair. It’s not the first time Ticketmaster has had a system problem.”

She added: “I’d feel very angry and frustrated if I can’t get it.”

Fans waiting in line for Taylor Swift tickets at SingPost’s Serangoon Branch branch. ST PHOTO: EUGENE TAN

Only those who received an access code can buy tickets on Friday from SingPost. Access codes were sent to selected people who had earlier registered for the general sale.

Fans waiting in line at the affected SingPost outlets looked distressed by news of the technical issue, with some people seen holding hands to comfort each other.

Queues at the postal outlets started forming on Wednesday, after pre-sale tickets for UOB card members sold out within three hours.

A Ticketmaster spokesman said its systems were operating normally, and that the technical issue at the SingPost outlets was an isolated one.

“We apologise for any inconvenience and have teams continuing to monitor closely,” he added.

However, more than a hundred angry comments were left on Ticketmaster Singapore’s Facebook page, as multitudes of people faced issues on the platform.

Several fans who tried to buy tickets through the UOB reserved sale thought they were out of the woods after they got to the ticket selection stage, but instead were left in the lurch when the platform stalled on a loading screen which told them to sit tight as their selection was being secured.

They were eventually kicked out and had to begin again with another queue number.

The reserved sale was for UOB cardmembers, and involved a separate link on the bank’s social media pages, although the tickets were also sold on Ticketmaster.

The general sale was not without its own set of problems.

On top of receiving error messages, some said they were told their access codes had already been used.

As emotions ran high, there was even an allegation that the SingPost branch in Potong Pasir had been hacked, and that tickets had been transferred to another person.

The claim was made on a Telegram chat for people queueing at the various post office outlets, but a SingPost spokesman refuted it.

He said: “Our staff (member) was trying to get tickets for one customer and the first terminal had issues, so they tried it on another terminal to try getting the transaction through.”

  • Additional reporting by Andrew Wong and Rebekah Chia

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