Brad Pitt, Penelope Cruz and price hikes: Chanel’s president of fashion on creating the ‘ultimate luxury bag’

Hollywood icons Brad Pitt and Penelope Cruz star in Chanel's new campaign, which was filmed to re-highlight the icon status of the brand's classic handbag. PHOTO: INEZ & VINOODH
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SINGAPORE – Love it, hate it or love to hate the drama around it – there is no denying the immense influence of the Chanel classic handbag.

Colloquially referred to as the Classic Flap (for all sizes except the coveted medium size, which since 2015 has been called the 11.12 handbag), it is the one bag that many young girls and grown women dream of owning.

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