Asian Americans are shaping US and global trends in film, TV and e-sports

Vietnamese-American actress Lana Condor (centre) leads the cast of To All The Boys: P.S. I Still Love You. Netflix's Never Have I Ever stars (both left) Japanese-American actor Darren Barnet and Tamil-Canadian actress Maitreyi Ramakrishnan.
Netflix's Never Have I Ever stars (both above) Japanese-American actor Darren Barnet and Tamil-Canadian actress Maitreyi Ramakrishnan.PHOTO: NETFLIX
The percentage of Asian-speaking characters in US films grew to 8.2 per cent in 2018.
The percentage of Asian-speaking characters in US films grew to 8.2 per cent in 2018.PHOTO: NETFLIX

LOS ANGELES - Technology-savvy and highly engaged on social media, Asian Americans may be one of the most influential demographics when it comes to shaping entertainment trends in the United States and, by extension, the world.

This is according to data collected by Nielsen, the global media and consumer analytics firm. And its vice-president of strategic community alliances, Mariko Carpenter, broke down some of its more interesting findings in a recent chat with The Straits Times.

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