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BHG's first in-house designer wants to make problem-solving clothes for women

For the first time in its 26-year history, BHG hires its in-house Singaporean designer Esther Choy to draw in a younger, more fashion-forward crowd

Ms Esther Choy (above) with her collections at the BHG Bugis Junction store. Among her designs are the Otona Mode dress ($69.90, left), Societe top and skirt (both $69.90, below, left) and SBT top ($39.90) and skorts ($49.90, both below). — Ms Esther Choy (above) with her collections at the BHG Bugis Junction store. PHOTOS: SHINTARO TAY, BHG SINGAPORE

Among her designs are the Otona Mode dress ($69.90, left), Societe top and skirt (both $69.90, centre) and SBT top ($39.90) and skorts ($49.90, both right).

Amanda Chai

Correspondent

Updated

Published

Jul 31, 2020, 05:00 AM

People take pocket construction for granted, quips 27-year-old Esther Choy. Especially men.

"It's such a shame that men get to experience all these nice functions they don't even think about, but women are complaining about how pockets aren't big enough or clothes don't fit as they should," the designer and product developer at BHG tells The Straits Times in a teleconference call. "It's not like our mobile phones are smaller."

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