Taylor Swift concerts make Singapore a vastly more interesting place

Having Tay Tay come here is both a smart tourism economic strategy and a further move to remake Singapore’s image.

American singer songwriter Taylor Swift performing during the first night of The Eras Tour in Melbourne, Australia, on Feb 16, 2024. PHOTO: EPA-EFE
New: Gift this subscriber-only story to your friends and family

The Singapore Tourism Board (STB) did the unthinkable recently. 

News broke that Singapore had cut a deal to have Taylor Swift’s Eras Tour concerts in the region performed exclusively in Singapore.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.