ZURICH – Fifa is launching a new series of friendly matches in one location during the international window called the Fifa Series, with a pilot project kicking off in four countries in March, world football’s governing body said on Feb 26.
Although there are no trophies or prize money, the series is designed to benefit national teams that do not have the opportunity to play teams from other confederations, with Fifa set to cover travel costs.
A soft launch of the Fifa Series will take place from March 18 to 26 at four locations – Saudi Arabia, Algeria, Azerbaijan and Sri Lanka. Four teams will be based in one location and will play two matches each.
“Some countries have never played teams outside their confederations,” Elkhan Mammadov, Fifa’s director of European member associations, said.
“They can gain competitive experience playing teams outside their own confederation, playing teams with a completely different style of play.
“Currently we have 20 teams for the pilot edition. For the 2026 edition, we hope to have many more.”
Saudi Arabia will host two groups, although the hosts themselves will not be involved in the matches. The Fifa Series is also aimed at creating additional commercial opportunities and exposure for participating member associations.
“The next World Cup (in 2026) will have 48 teams which means you may have many member associations who never played in a World Cup,” added Kenny Jean-Marie, Fifa’s chief of member associations. “They may arrive... with no international experience outside their continent.”
Mammadov also said they are currently working on fixing television broadcast deals for the Series, while they will also look to stream matches on the FIFA+ platform.
He added that there were no disagreements with confederations regarding scheduling these tournaments as they were being played during the international break.
The next edition in 2026 could see bigger teams taking part.
“We’ve started discussions with high-ranked teams and they hope to play and even host the next edition in March 2026. There is interest to host,” Mammadov said.
With Fifa only facilitating and not organising the tournaments, he added that it was inviting member associations with their own sponsors on the ground to sponsor the Series.
“If companies approach to sponsor the Fifa Series, Fifa will not close the door,” he added.
REUTERS
Fifa Series - March 2024
Algeria
Teams: Algeria, Bolivia, Andorra, South Africa
Azerbaijan
Teams: Azerbaijan, Mongolia, Tanzania, Bulgaria
Sri Lanka
Teams: Sri Lanka, Papua New Guinea, Bhutan,
Central African Republic
Saudi Arabia
Group A: Cabo Verde, Equatorial Guinea, Guyana, Cambodia
Group B: Guinea, Vanuatu, Bermuda, Brunei
