US Grand Prix promoter Bobby Epstein hopes his Austin circuit will be a major beneficiary of Liberty Media's takeover of MotoGP raising the sport's profile in the Americas.
The Texan played down, however, a suggestion MotoGP and Liberty-owned Formula One might eventually hold races on the same weekend at his Circuit of the Americas (Cota).
Austin is MotoGP's only US round but the race draws a much smaller crowd than the Formula One grand prix there.
US-based Liberty announced on April 1 a takeover of MotoGP's parent company Dorna. Formula One currently has three grands prix in the United States.
“We’re excited by it, probably more than anybody,” Epstein told reporters on April 18.
“I think MotoGP has come to the US and really not had a whole lot of attention paid to it. And once they leave that’s sort of the end of it, that’s all you hear for about another 51 weeks.
"It's just waiting for more people to discover it. I hope we're one of the biggest beneficiaries of that purchase."
He said Liberty did not need to change the sport, just bring more visibility and shed more light on the series through broadcast agreements and social media.
"Right now there's enough fans for one race. Even that's not a sell-out," he added. "Right now, there's not enough fans for more than one race."
Asked whether MotoGP and Formula One might one day share a weekend at the circuit, Epstein saw plenty of complications.
"They do both bring different sponsors and different activations and manufacturers. We would be bulging at the seams from that standpoint," he said. "And also you'd have to do a lot of changeover of track signage.
"It's possible, I don't know that it's probable."
On the Formula One front, he announced that Cota was offering fans the chance to make a profit by selling back their general admission early bird tickets for US$350 (S$477) in an unusual promotional ploy.
More than 10,000 such tickets have been sold already for some US$299 each and Epstein was confident they would be worth far more once the concert line-up was announced later in April and that most would hold on to them.
Headline acts in the past have included Taylor Swift, Bruno Mars, Pink and Billy Joel. REUTERS
