Childminding operators now charge $1,200 to $3,500 a month for full-day baby care

(From left) Aunty SG chief operating officer Wu Jiafang, childminder Elin Chan, chief executive Amanda Ong and childminders Tan Liping, Yasmine Ali and Lille Tien. PHOTO: AUNTY SG

SINGAPORE – On a typical weekday, Ms Luiza Lee’s parents help to look after her two sons, who are four years old and four months old, while her domestic helper handles the household chores.

But as and when she requires more help – such as when her elder son is ill and cannot attend pre-school or when her parents are not free, she turns to Aunty SG, which provides on-demand childminding services, for help.

Ms Lee, 33, started using Aunty SG after her elder son was born.

Ms Lee, who works in the investment management industry, said: “I like the flexibility of having ad-hoc services. Infantcare centres are more structured and more rigid, as you have to attend for five days a week.”

She also prefers to have a childminder come to her house, as she does not know who else is in the childminder’s house, among other reasons.

On March 6, Minister of State for Social and Family Development Sun Xueling said the Ministry of Social and Family Development (MSF) is launching a new childminding scheme in the second half of 2024 to give parents another infantcare option.

The Early Childhood Development Agency (ECDA) will fund appointed childminding operators to keep fees affordable.

The ministry plans to keep childminding fees similar to what a median-income family pays, after subsidies, for infant care at centres run by anchor operators, Ms Sun said. This sum works out to be around $700 a month.

An MSF spokesperson said these median income families have a household income of $10,500 to $12,000 a month, adding that they are referring to families with at least one Singaporean child of pre-school age.

Ms Sun added that families will be able to use the Child Development Account (CDA) to further defray the cost of the service.

The CDA is a special savings account for children that can be used to pay pre-school and healthcare fees, while anchor operators receive government grants that help offset costs in return for meeting fee caps and quality criteria.

Ms Lee, the parent, said any subsidy would be most welcome.

She currently pays an average of $25 an hour for services provided by Aunty SG. Her expenses come up to less than $1,000 a month, as she hires a childminder for her younger son a few times each fortnight. 

Under the pilot childminding scheme, the ECDA will appoint childminding operators, who will hire people to look after babies between two and 18 months old in the childminder’s home or at community spaces, such as community centres.

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Childminding operators said they expect demand for their services to rise when parents can tap the CDA, among other things.

One common reason why parents turn to childminders is that they cannot get a place for their baby at infantcare centres, operators said. Other parents are unable or unwilling to get a domestic helper to care for their baby for various reasons.

Director of NannyPro Becky Eng said: “Many parents use their domestic helper to do the household chores. They want a nanny to provide dedicated care for their baby, until the child goes to pre-school.”

There are more than 10 childminding operators in the market now, operators interviewed say.

The MSF spokesperson told The Straits Times that childminding services cost around $1,200 to $2,800 per month, and this varies according to the type of childminding arrangement.

With a nanny caring for one baby at the baby’s home, NannyPro’s fees range from $2,900 to $3,500 a month for full-day care from Mondays to Fridays, depending on the nanny’s experience.

Director of Nanny Pro Becky Eng said that parents want a nanny to provide dedicated care for their baby, until the child goes to school. ST PHOTO: AZMI ATHNI

Another operator is Kidibliss, which provides childminding services for both families and companies.

Its business manager, Ms Jess Soh, said the starting rate is $1,180 a month for full-day care from Mondays to Fridays. Its childminder can look after up to three children at a time in the childminder’s house.

Then there is Aunty SG, where families can find a regular or ad-hoc childminder through its app. Rates range from $20 to $25 an hour, said chief executive Amanda Ong.

Operators said childminders are usually mothers and grandmothers, although there are singles or those married without children who also have experience in childcare.

They include part-time teacher Saangeetha Martin, 32, who is married without children. She works as a childminder with Aunty SG as she loves being around children and likes the flexibility the job offers. 

Training and background checks of childminders currently also differ across operators.

For example, Aunty SG conducts thorough criminal background checks before hiring a childminder. It also gets feedback from parents on the childminder’s performance.

Ms Sun said that as safety is a key consideration for parents when it comes to care arrangements, ECDA will conduct background checks on operators involved in the pilot scheme and require them to meet certain service requirements.

These include putting in place guidelines on practices to keep the child safe, ensuring that the childminder is trained in areas such as basic infant care and first aid, and establishing processes for incident management.

ECDA will conduct background checks on the childminders, such as for criminal records and whether they have committed child-related offences, the MSF spokesperson told ST.

The spokesperson added that if the baby is cared for in the childminder’s home, the ministry is looking into extending background checks to the childminder’s family members and others who frequent their homes.

ECDA and operators will also co-develop industry standards for safe and reliable services.

The MSF spokesperson said the Government may remove operators from the pilot scheme if they breach the service requirements, and ban childminders from being deployed under the pilot scheme if they are found to be unsuitable to care for infants.

Operators must also ensure that all incidents or disputes are handled in a timely, fair and transparent manner in line with their incident management protocols. These include protocols to refer serious incidents to the police for investigation, the MSF spokesperson said.

Housewife Michelle Tan, who has been working as a nanny with Kidibliss for more than a year, has four children of her own aged between 14 and 20.

Ms Tan, 43, said babysitting gives her the flexibility to work from home, and she finds it rewarding to care for babies.

She said: “I do feel a sense of achievement, like the child feels safe and sound.”

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